Sales Training Workshops
- Sales Process Workshop
- MaxElerator Sales Improvement Workshops
- Lead Generation Workshop
- Profiling Workshop
- Meeting the Decision Maker
- Brand Awareness Workshop
- First Impression Workshop
- Questioning Technique Workshop
- Selling Benefits
- Closing & Handling Objections
- Follow Up After the Proposal
- Managing Your Opportunities Workshop
- Cross Selling Workshop
- Price Increase Workshop
- Customer Retention Workshop
- Call Planning Workshop
- Coaching Sales Efficiency
- Coaching Sales Effectiveness
Selling Benefits
Introduction
Once you have uncovered all of the customer's needs and left them crying out for help you now need to sell them the solution. This workshop will establish a very fast, simple and straight forward way of linking your companies FEATURES to the sale so that the customer can clearly see the BENEFITS of your products or services.
Course Overview
We begin the workshop by illustrating the importance of taking the time to prepare the link between your company's product and services to the client's needs.
- Your product features are clearly explained
- Clear Advantages are linked to them
- You end with a Benefit (which will hopefully be personal for the Decision Maker) that will supply the solution to their needs and the implications you uncovered in the questioning stage
This is followed by introducing the FAB (Features Advantages Benefits) technique which will ensure that:
The team will complete an exercise listing your product and service Features, then create examples of advantages and their corresponding Benefits against each one. Role Plays will be completed to reinforce learning and to ensure all attendees have clearly understood how to sell benefits.
Why Attend?
- Do you sometimes neglect to sell your companies' products or services by clearly linking them to your client needs and how it will benefit them?
- Do you sometimes fail to sell in your solution quickly and to the point, clearly focusing on how you will help your customer and how it will benefit them?
- Have you currently got a clear technique for selling in place that you follow every time to increases your success?
- Do you or your sales team always get straight to the point when selling or do you sometimes have a tendency to waffle
If you answer 'yes' to any of the above questions,