Author Archives: Peter Heredia

Peter Heredia

About Peter Heredia

Peter has been involved with sales for over 2 decades, dealing with multiple industries and diverse sales team cultures. He knows how to get the best out of any sales team and has the experience and results to back it up.

The Importance of Generating Leads

Your sales team is making lots of visits, getting on well with potential customers and business is coming through the door. However, targets are not being met… Continue reading

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When should you stop selling?

It is far too common that when a sales person hands over their proposal or quotation they stop actively selling.  Big mistake, now is the time when decisions must be influenced… Continue reading

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Is Sell, Sell, Sell enough for success?

Of course selling is what we want from sales people but for good sales people to be great sales people they must also be skilled Territory Managers. In this article we look at the role of a territory manager, the key areas of effective territory management and why none can be overlooked. Continue reading

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Mastering the Art of Negotiation

Buyers in today’s market are trained to negotiate. Most only focus on how much discount they can get from the current price, luring sales people into the trap of using price as the only thing that is used to negotiate. The message here is, when negotiating, if the other party talks price, you should talk value. Continue reading

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